design concepts to pitch the idea outlining all the key parts and benefits to the market and potential consumers

design concept for sweet potato crisps
sweet potatos are already far more nutritious and healthy in comparison to their counterparts so it is a healthier choice for the public and with the ever popular trend in  health foods if some appetizing flavors were created the product could take off allowing people to still indulge in their favourite snack without having to feel guilty about it. the crisps could be baked too instead of fried in oil making them up to 80% less fattening

with the potato being a big part of the nations diet it is only all too clear from statistical findings that the most popular snack is crisps. i decided to approach the sweet potato in the same way with the concept of making a snack of sweet potato crisps.

For the 24hr brief i choose the fruit and veg one to try and either design a product for an existing popular fruit or vegetable or revive an unpopular fruit or vegetable in a new way. i decided i would take a look at the unpopular sweet potato and see what i could do in regards to rival its ever popular sibling the white potato.

these are some of my final corporate identity designs. they include a business card showing front and back, a poster showing that my business will be opening soon, letterhead, compliment sheet, consent form and invitations to the grand opening party of the business. as it is all tattoo based i incorporated some of my artwork in the designs and i think it turned out very well, also as it is a tattoo premises alot of legal action is required so i took the time to design and dram up a consent form to be filled out but all potential clients before any work is undertaken

i just opted for a simplistic design for my main logo for the business and corporate identity. The business and brand is JBonzo designs so i did a design to incorporate both letters J and B together in one design. i scanned it and adjusted it using photoshop to give it a more tattoo feel and make it seem like there is a "smokey" glow behind to make it stand out

Identity brief research

For this brief i decided to brand myself. I am a tattoo artist so i decided i will design a corporate identity for myself and brand myself. i looked at some existing corporate identities to get ideas